Google Ads is Google’s online advertising platform that allows businesses to promote their products and services across Google Search, YouTube, Gmail, Google Maps, and millions of partner websites. Advertisers can target specific audiences based on keywords, location, interests, and demographics. Google Ads operates mainly on a pay-per-click (PPC) model, where advertisers pay only when someone clicks on their ad. It helps businesses increase brand awareness, drive website traffic, generate leads, and boost sales.